University of Greenwich 2012 advertising campaign
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We believe that simple ideas are always the best. And in this case it proved true. We took the client’s URL ‘gre.ac.uk’ and placed it in the hands of students around campus. The URL formed part of a word that promoted the core USPs of the university. It’s this idea that won us the pitch and led us to create templates for a suite of integrated ads that launched in Sept 2011 in and around London and the web.
We shot 21 fantastic locations across the university’s three campuses that really gave a flavour of its superb facilities and dynamic atmosphere. We then went back to the studio to photograph 12 different models in various poses to fit around a multitude of messages and target audiences. It was then a case of putting it all together using the magic of Photoshop and a bit of skill.
The university tells us the campaign is certainly getting noticed and they’ve had some brilliant feedback.
