Price & Buckland 2012
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Local school uniform manufacturer Price & Buckland approached us to give them a fresh proposition for 2012. It was just meant to be a redesign of their secondary school brochure, but after long chats about their business and their objectives we realised they needed more than just this.
A multitude of logos were diluting Price & Buckland’s message and core identity, so before we could start we needed to do a brand overhaul. We then focussed on developing the equity within the core brand, refreshing it (albeit subtly) to make their proposition and products really stand out from the crowd.
The photography and design was a real success. We used real school kids and did everything from climbing ladders to pushing the photographer around on a trolley to get the perfect shot. We then created clean, modern layouts to make the products and company USPs really stand out.
This design approach and branding was then applied to a range of marketing collateral and we even designed and built a new website to complete the picture. Visit price-buckland.co.uk
What’s more we delivered everything ahead of schedule so our client was the first to market with their new range!
“Michon really took the time to understand us and our market, and this shows in the design of the catalogue. We absolutely love it!”
