Upton Square branding
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We created the original Upton Square branding, and since the success of phase one of the housing development, Metropolitan Home Ownership approached us to refresh the Upton Square brand for the launch of phase two.
Focussing on a new USP, more spacious homes, we created a new strapline, refreshed the colours and even created 3D room plans to give the brand a whole new lease of life for maximum standout against other developers.
The new-look brand has been used in a fully integrated launch campaign, from digital to print. Visit uptonsquare.co.uk
“With the range of marketing material we use when promoting developments, and the huge competition we have in the property market, it’s really important that our brands have cut through and are adaptable to any media. Michon has given us all of those things.”
