E.ON Introducing smart meters campaign
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Smart meters are one of the biggest developments in the energy industry since privatisation over 20 years ago. But very few people know about them, let alone understand them.
Our task was to educate customers and create a desire for this new technology. To avoid confusion over other products with a similar look and feel, we took a very simple and straightforward approach that got to the heart of what the product was, how it could help customers and how they could get their hands on one. And it worked with fantastic results.
The campaign ran across direct mail (DM), web and customer comms and we also completed photography and illustrations to support everything. We even created a branded interior for their new Smart Meter Centre of Excellence.
The DM we created received a response rate which was twice as high as the already ambitious forecast! Direct customer feedback was also extremely positive, saying how clear and explicit the DM was without being too ‘jargony’ or pushy.
