The Cotford Hotel & L’amuse-Bouche Restaurant branding
Say hello on 0115 933 1000
This new venture by Chris and Barbara Morgan saw the total transformation of the hotel’s branding and the launch of its award winning restaurant. We’ve been with them right from the beginning.
The existing brand was very tired and dated. And with the shift in direction that the new owners wanted to take, the decision was made to completely change the identity and relaunch the hotel and restaurant to reflect this. To really capture the feel for this quaint Victorian hotel and friendly family atmosphere within, we developed a warm and elegant colour palette, a friendly, personal tone of voice with new photography that showcased the care and attention to detail in everything they offered.
From the day the new website was launched, customers gave positive feedback with new bookings being taken on the strength of the new look and feel.
Since the rebranding, business has been booming for the Cotford Hotel. They’ve been promoted from a two star hotel to a three star hotel by the AA and have also received 2 coveted Rosette Awards for their restaurant.
In the three years since the initial launch of the new brand and despite these difficult economic times, the Cotford Hotel & L’amuse-Bouche Restaurant have seen the business grow in value by a massive 50%. Needless to say, Chris and Barbara are very happy with the results and continue to be a pleasure to work with.
Visit www.cotfordhotel.co.uk
